Design

Celebrity chef Manu Feildel has knocked on Boxer & Co’s door to help create the packaging design and brand strategy for his new fresh sauce range.

Denomination has created a brand and packaging identity for new distillery Wildspirit with the launch of its Bloody Merry Gin. The base of the design lies in “bacchanalian humour”.

Sydney-based design and branding agency Boxer & Co has partnered with Brookfarm to create a sub-brand – Bloom – for its organic baby cereal products. The result for the branding and pack design is free-flowing and illustrative with a vibrant, watercolour wash.

Design and branding agency Loop Brands ensures clients receive not only design solutions, but branding solutions. Ed Kirk talks to PKN about the Loop Brands approach.

Craft beer Kosciuszko Pale Ale has added thermochromatic ink to its new cans, which will change colour when the beer is at optimal temperature.

S.Pellegrino is celebrating its 120th anniversary with a limited edition glass bottle. The renowned sparkling mineral water producer has used the same shape glass bottle – Vichy – since its origin in 1899.

Brands are embracing premiumisation as a way to make customers feel valued and special as consumers turn to high-value products.

Australia’s Vetta Pasta has relaunched as Vetta SMART Pasta, with a fresh packaging design, two new ranges, and enhanced protein and fibre in current products.

Crafters Union will release its limited-edition sauvignon blanc bottle and can with the Future Nature label design, following its collaboration campaign with Australian fashion brand Ginger & Smart.

Squad Ink branding studio together with Archie Rose Distilling Co have created an epic two-act gin release with the iconic Sydney Opera House. PKN got a sneak preview of the packaging before its 1 October launch.

Gintonica has released its 2019 Aussie Gin Advent Calendar in the lead up to Christmas, transforming its packaging design and moving away from plastic caps on its bottles for this year’s edition.

Design and branding agency Hulsbosch has worked with Coles to redesign its Own Brand confectionery range in an aim to elevate the brand block on shelf, with an eye-catching design visual for variants in the range.

Sydney-based design agency Our Revolution has again teamed up with SumoSalad for its latest ready meal product, SumoWell SmartPlate.

Remy & Max is a tea brand crafted in Orange, New South Wales. The team turned to Sydney-based branding agency Loop Brands to ensure the depth and quality of its products were reflected with a packaging design to match.

The sample truth

Brandcrush, a product sampling and experiential marketplace, explains why product sampling is such a powerful tool in the modern marketing mix.

After his keynote presentation at the Print21+PKN LIVE New Frontiers in Packaging Print forum, we spoke to Mikey Hart from Hulsbosch about the paradigm shift around sustainability.