Milk flavouring straw brand Sipahh is going through its second "brand evolution" in five years to appeal to consumer demand for low-sugar products.

Brand owners spend a substantial amount of time and money with top tier agencies on developing their master look and messaging – but what happens when they need routine adaptations?

Design agency Bonney Creative worked with Asahi Premium Beverages on a project to launch a range of alcoholic ciders.

Design agency Jam & Co was asked by organic health beverages company Kombucha Zest to help create a lively packaging look.

The UK's Kingsmoor Packaging has produced a festive snowman-shaped tub filled with treats for confectionary company Haribo.

The design of Midori bottles has been changed to appeal to drinkers aged 18-29 in the summer months.

Sabrands has opted for a new logo on its Rosella-branded tomato sauce bottles.

Fonterra has launched a range of UHT milk products with packaging reflecting the tastes of Chinese consumers.

Australian food packaging designers now have access to a new range of premium paper options from UK papermaker James Cropper, through Australian paper merchant Elof Hansson.

Sydney's Percept Brand Design worked with department store Big W to rebrand its toy brand through a packaging overhaul.

Design company Boxer & Co. worked with Woolworths on a fresh look for the grocery chain's premium Gold brand leading up to Christmas.

Adelaide creative agency Voice took home a national design award for its work on a wine bottle label.

Design company Boxer & Co helped a new children's food brand stand out in the frozen food aisle by disrupting its usual brightness.

The company behind Kettle chips asked Tweak Design to come up with a premium look for its new range of popcorn.

Fabric softener brand Cuddly chose Tweak Design to come up with a packaging look for its new anti-wrinkle product.

‘The Big O’ is the catchy name for the latest orange juice-based sports drink from Frucor Beverages.