They say to do great creative work, you have to walk a mile with the product. That's exactly how The Folke Army created this branding and packaging design.

Two essentials identify you as a member of the Gen Y in crowd: a party personality and at least one tattoo. J&B has given itself both.

Tetra Pak's net sales grew 3.5% in 2013.

It's bottled water. We all get what it's for. So how do you give a new brand of water something the others don't have too?

IN FOCUS: BEVERAGE BRANDING AND DESIGN FEATURE, PKN APRIL-MAY 2014.

Mother Revive is pitched as a morning energy hit. So the pack was also designed to say, 'rescue in a can'.

The new shape of Tetra Brik Aseptic comes with more graphic design possibilities to give your products standout on shelf.

Alcoholic ice tea. Try sliding that into a drink category that exists.

To keep its juice products as profitable as they can be, CCA intends to package all its juice in Adelaide from mid-2014.

When Coopers Brewery created an unpasteurised lager, it gave On Creative the job of making its distinctiveness apparent.

Taylors Wines' The Visionary rewards you with an experience in unmitigated luxury even before you pour a glass.

The Smart Lid, Australian Anthony Bayss' idea to protect customers from being scalded by hot take away drinks, is looking for funding.

Gosh, it's made of paper.

Rising beer consumption in Asia-Pacific countries, including Australia, will help drive growth in the glass packaging market, a new report says.

Flexible pouch packaging has become a strong emerging packaging trend in the US market for alcoholic drinks, new research indicates.

Tetra Pak's latest Dairy Index says cartons have become the dominant packaging for flavoured milk worldwide.