Brand and design agency Hulsbosch is running a brand transformation project for Australian supermarket chain Coles and its premium private label range, Coles Finest.

Aussie insect repellent brand RiD's visual identity stayed consistent for years as the market diversified around it. As its on-shelf impact started to decline, WhatCameNext was called in to create a new look.

Eyes might be the window to the soul, but they’re definitely French windows into the minds of shoppers. That’s what makes eye-tracking such a revealing and valuable tool in packaging design.

Skincare brand Boost Lab asked Squad Studio to simplify its design and balance shelf appeal with clear-cut messaging. The pack design includes an iconography system for easy product navigation on shelf.

Squad Studio's design for Archie Rose Distilling Co's limited-release product, the Heritage Red Gum Single Malt Whisky, pays homage to the native red gum timber casks used to produce it.

Patient Wolf Distilling Co has ventured into the world of agave with an "Aussie-first" agave gin spirit – Blanco Wolf – with the design concept of "no longer a myth, a spirit born of two worlds".

Fourth Wave Wine has launched the Paddington Lane Wine Co range packaged in an embossed glass bottle manufactured by Saverglass France (now owned by Orora), designed by Denomination Design.

Working with creative agency BrandOpus, South Australian ghee brand OMGhee has launched its new visual identity, bringing to life the creative brand idea of “unleash the glow”.

Perfection Fresh and Sesame Street have joined forces in a campaign, including on-pack messaging, to highlight the importance of fruit and vegetable consumption, as back-to-school approaches.

Coldstream Brewery has updated its visual identity and rolled this out on its packaging. While changing a brand's design may come at the risk of confusing customers, this execution has risen to the challenge.

Husk Distillers has given its colour changing Ink Gin a brand refresh, enrolling the help of MCC for the new labels, which were designed by Zendoke.

Following on from the launch of paper packaging for Costa’s premium table grapes, a new fully recyclable paper bag has been trialled for this season’s premium mandarins.

UPM Raflatac has released the findings of a new neuromarketing study. Results show the power of different label materials and finishes to shape consumer perceptions and drive purchasing.

With pack design, it’s easy to be swept up by the aesthetics – the colours, typography and imagery – but what about what it says? How can it effectively engage consumers? Grace Brown tells us how.

Starward Whisky has created new “modern, impactful, and ground-breaking” packaging in the whisky category, and has taken steps forward in sustainability on all elements of the packaging.

Independent strategic design agency, Disegno, welcomes Aaron Turner as partner alongside founders Marino Di Camillo and Alan Jane.