Boxer & Co cues natural goodness in a redesign that attracts attention without shouting.

Look Upstairs was high octane fuel for designers' creativity. The book is the booster.

When Milk Money Vodka launched in the US, its importer packaged it to show off the product's only negative.

The world's most awarded whisky has given itself a Stranger & Stranger makeover.

NibMor chocolate went from health food to pleasure food in one pack redesign. Along the way, it also picked up a winning personality.

All these packaging ideas come from one class, in one course, in one university. The packaging of tomorrow is in good hands.

If there are five hundred brands of olive oil in the world, the packaging of one will never fail to stand out.

Bright bold colours and references to graffiti art are used to attract hair care's hardest target market - young blokes.

If you're going to Look Upstairs you will get to hear what The Collective's Rowena Curlewis knows about packaging design that sells. PKN was given a first taste. Here is that interview.

CUB has given Strongbow new packaging design, a new advertising campaign and now new pack sizes to keep it up top.

A: 150 years of Bayer's gifts to our well being.

When Saffola launched a range of breakfast cereals, it also launched "the start your family needs to be at its best".

Some packaging designers get to have a lot of fun playing with their food.

Student designers impressed judges with their innovative packaging concepts in this year's Southern Cross Design Awards for tertiary scholars.

Saltmine Design Group has capped off an award-winning year with the addition of two new international recruits to its senior design team.

Harry's Ice Cream has backed Australian design and packaging for its new range of flavours launched for the Australian summer.