Design

Packaging trend no. 2 for 2015: Hand lettering, hand drawn logos, images and labelling.

It's a boutique beer with the backing of a giant. PKN talked to brand manager, Grayson Cook, about the redesign on which it will ride its sector's surging popularity.

The Christmas cacaphony has begun: so many products in so many displays in so many stores are shouting, "pick me". Which five did PKN notice?

How do the brand's owners know design-it-yourself muesli brand, Yousli's, packaging tubes can handle the online delivery process? They jumped on them.

According to Jody Tucker, agency principal at Tucker Creative, design and its production involve both attention to detail and technical expertise.

Tweak gives a luxury toilet paper brand a chance at life in a budget-minded Australia.

ButterflyCanyon's labels get chic Chandon drinkers into right mood for the Christmas party season.

The winner of Cormack Packaging's annual Innovation Awards was a nifty new pack for snail bait.

A future gen sunscreen product, sunSmudg, was given the futuristic packaging needed to launch it.

Its limited edition Carlsberg Nordic range is designed around the landscape and architecture of its homeland.

Melbourne's East 9th Brewing builds its brands on untrue stories. Its label designs come from even stranger places.

After it rewrote the rule book on fresh milk packaging, the design agency has used its creative thinking to make flavoured milks say, "I taste better".

Boxer & Co has given Brownes white milk packaging the point of difference it needed to say, "pick me," from the dairy shelf.

Velvet's rebrand by JPD Melbourne makes the soap's one hundred year Australian heritage useful.

...remarkable packaging results. At Studio 32 North for 35 Maple Street Spirits, remarkable packaging has resulted five times in a row.

Boxer and Co makes Sun Rice's microwave rice mixes shout "look at me" through the crowd.